MODIG is a global leader in high-performance machining solutions, delivering innovative, customer-focused technology to manufacturers worldwide. We are now looking for a strategic and hands-on Marketing Manager to lead and develop our global marketing efforts from our headquarters in Kalmar.

This role combines strategic planning with operational execution and requires close collaboration with sales, management, engineering, and external partners.

Your Role
As Marketing Manager at MODIG, you will be responsible for driving marketing strategy, brand positioning, lead generation, and content development across digital and traditional channels. You will play a key role in aligning marketing activities with business goals and supporting global sales growth.

Key Responsibilities

Marketing Strategy and Planning

Own the annual marketing plan including objectives, KPIs, activities, and budget
Align marketing initiatives with sales, management, and overall business goals
Plan and coordinate integrated marketing campaigns
Track, analyze, and report marketing performance across channels

Brand, Content, and Communication

Ensure consistent brand identity across all channels and materials
Lead content creation including technical articles, case studies, videos, and presentations
Manage external and internal communication, press relations, and key messaging

Digital Marketing and Lead Generation

Manage website content, SEO, and ongoing digital improvements
Plan and execute digital campaigns, social media, newsletters, and paid advertising
Support CRM-related marketing activities, landing pages, and lead nurturing
Drive inbound marketing activities

Events and Materials

Develop exhibitions and event strategies including goals, messaging, and follow-up, sometimes together with business units in the MODIG Group.
Coordinate marketing materials and visual assets
Support global and partner-related events and campaigns

Qualifications

Proven experience in a broad, marketing role, preferably within B2B, industrial, or technology-driven environments
Strong strategic mindset combined with the ability to lead and execute hands-on when needed
Solid experience in digital marketing, content creation, and demand generation
Competence in image editing and visual content creation tools such as Adobe Creative Cloud
Experience with video creation and editing tools such as Adobe Premiere Pro, After Effects, or equivalent platforms
Ability to manage multiple initiatives simultaneously and work effectively across functions and geographies
Excellent communication and collaboration skills

What We Offer

A key role in a global, innovative technology company
The opportunity to influence and shape MODIG’s global marketing direction
Close collaboration with leadership, sales, and international teams
A dynamic work environment at MODIG HQ in Kalmar

APPLICATION
Take the opportunity to grow and develop with us! We will be reviewing applications on an ongoing basis, so don’t wait to submit yours.
Want to know more? Contact HR Manager Sara Strömberg at sara.stromberg@modig.se or +46 76 850 36 29.

Warmly welcome with your application!